“We are a small family farm in West TN that is growing our own rice and going to mill, bag, sell it straight from the farm.” 

Once we read that simple sentence shared on our contact form, we knew immediately this was a project we wanted to support. We truly fell in love with their mission, one that would convert their farm into a source to help ease food insecurity in their region. 

While they were already a family of generational farmers, expanding into rice was completely new. Additionally, as the first farm to grow and mill rice in Tennessee, they were truly starting from scratch. With no category precedents in the state and established national brands dominating the market, they needed positioning that could establish credibility while staying true to their family farm roots.