In 2024, the team working on the Music City Food & Wine Festival approached us with plans to revive the event for a big comeback! After a multi-year hiatus, they were eager to once again showcase the very best of Nashville’s culinary scene, but they first needed a new brand identity. 

One of the new identity's most important features was its versatility, allowing it to expand beyond the festival itself to work for the many individual activations within the event. We developed a modular system of logos, a vivid color palette, and type treatments that offers vital flexibility, visual consistency and a cohesive brand expression. Since then, we’ve also assisted the team to create custom merchandise so festival goers can take a piece of the experience with them. 

The event officially relaunched in 2025, and it's wonderful to see how their team has utilized all the tools in their brand guide to bring the event to life!