Ecommerce Website Design for Food and Beverage Brands
Shopify and Squarespace sites for spirits, CPG, and restaurant brands. We'll shoot the product, design the label, and ship the merch too, or just build the site. Your call.
Fresh Creative Studios is an ecommerce website design agency in Nashville that builds Shopify and Squarespace sites for food and beverage brands: spirits and CPG brands selling direct to consumer, and multi-unit restaurant groups. Every one needed something a generic web shop wouldn't see coming, like an age gate or a menu the kitchen changes at 4 p.m. We've worked the line and the tasting room, so none of it surprised us. (The 4 p.m. menu still stings a little.)
We’ve launched over 75 websites over the last 11 years.
Web Design & E-commerce Design Services
We design, build, and look after websites for food and beverage brands, and nothing else. UX, design, and development all happen in-house with our Web Development Team, usually a few steps from the photo and design studios.
Not sure exactly what you need? Give us a shout.
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Custom Shopify and Shopify Plus stores for spirits, food, and beverage brands that sell DTC, by subscription, or wholesale. Includes theme development, Klaviyo integration, age gates, and store locators.
Shopify development services > > -
Moves to Shopify from WordPress, Squarespace, or BigCommerce for brands that have outgrown their platform. Includes product, customer, and content migration, plus a full redirect map so old URLs land on the right new page.
Shopify migration services »
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Websites for packaged food, spirits, wine, and beverage brands that sell online and through retail partners. Includes product pages, where-to-buy locators, wholesale information, and recipe content.
CPG and beverage website design »
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Squarespace websites for restaurants, bars, cafes, hotels, and venues, built so your team can change the menu without calling us. Includes menus, reservations, online ordering links, events, and private dining.
Restaurant and hospitality website design »
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Websites for restaurant groups, franchise systems, and multi-unit brands that need every location to stay consistent. Includes location pages, hours, menus, and ordering links your team manages from one site.
Multi-location and franchise website design »
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Accessibility fixes, cookie consent, and age gates for food and beverage websites. We fix issues in your site's code to WCAG standards instead of adding an overlay widget.
Website accessibility and compliance services
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Ongoing support after launch: updates, security, speed checks, GA4 reporting, and team training. Your site keeps up with new menus, product drops, and seasonal campaigns, and you never have to chase a developer.
Website care plans
Websites for spirits, food, and restaurant brands
We build websites for spirits, wine, CPG, restaurant, and hospitality brands, and each category's site has a different job to do. Honestly, after a decade of these we probably thinking about what yours needs before the kickoff call. The short list:
Restaurants
Menus your team updates themselves, reservations, online ordering, gift cards, catering, and private events.
Restaurant website design »
Spirits and wine
Age gates, DTC checkout connected to your compliance provider, cocktail and recipe libraries, where-to-buy locators, and trade and media pages.
Spirits and beverage websites »
Hospitality
Room and booking links, event spaces, group sales, and multiple outlets under one brand.
Hospitality website design »
Specialty CPG
Shopify stores, subscriptions, wholesale ordering, store locators, and product and recipe content.
CPG website design »
“Their strategic framework aligned our disparate processes and produced measurable gains within one quarter.”
- Recent Client
View La Monica Website »
Shopify or Squarespace: which fits your brand?
Fresh Creative Studios builds on Shopify when a website's main job is selling product, and on Squarespace when its main job is getting guests in the door. Shopify handles DTC, subscriptions, wholesale, and big catalogs. Squarespace lets your front-of-house team change menus, hours, and events without a developer. We build on both, so we don't have a horse in this race, just an opinion about which one fits.
Sometimes the answer is both. A restaurant group with a packaged product and merch, or a distillery with a tasting room and a DTC store, can end up needing Squarespace and Shopify working together. We've built those too, with each platform doing the job it's good at. If your situation doesn't fit the table, that's usually where it gets interesting.
| Shopify | Squarespace | |
|---|---|---|
| Best for | Spirits, CPG, and beverage brands selling online | Restaurants, bars, hotels, and venues |
| Strengths | DTC, subscriptions, wholesale, Klaviyo, large catalogs | Fast menu and event updates, reservations, clean design |
| Who updates it | Your ecommerce team, with a care plan for bigger changes | Your marketing or front-of-house team |
Need long-term support or quick edits? Our retainer options keep our Web Development Team on your site after launch for a monthly menu swap or a full product line drop, and scale up or down as your needs change. And we are always available for à la carte edits at an hourly rate.
Recent web work
Heavy's Barburger has three Charleston locations, one Squarespace site the team runs mostly by themselves. Isle of Palms, Downtown, and Daniel Island each carry their own hours, menu, and ordering link, and a change at one never breaks another. We love a site the owners can run largely without us, and this one they do. But we’re always here to help - and daydream about one of them burgers.
Visit the Heavy's Barburger site »
Restaurant and hospitality website design »
How a website build works
Hiring a website redesign agency is a big call, so here's exactly how ours runs. New build or redesign, most projects take [X to Y] weeks from kickoff to launch.
01
Discovery
We meet your team, audit the current site, and map goals, integrations, and who will update what
02
Planning
We build a sit map and strategic plan for your new site to ensure all stakeholders are aligned
04
BUILD
Development on Shopify or Squarespace, integrations (Klaviyo, reservations, ordering, compliance tools), and content entry.
05
QA
Testing across phones, tablets, and browsers, an accessibility check, and a redirect map so every old URL points to its new page.
05
Design
Wireframes, and full page designs, planned around your product photography from day one.
06
Launch and Handoff
We go live, monitor the site, and train your team. A care plan picks up from there if you want one.
Accessible and Compliant by Default
WCAG 2.2 AA | ADA | Age Gating
Cookie Consent | GDPR & CCP
We build new websites to WCAG [2.1 / 2.2] AA and fix existing sites with real code changes, not overlay widgets. For a national spirits portfolio, that meant working round by round with the brand's third-party auditor until every finding was cleared, and documenting every change along the way. It's slower than installing a widget, and unlike a widget, it holds up when someone actually tests the site.
High West Distillery needed a brand site and a bottle shop that feel like one store. High West's main site tells the whiskey's story; selling it online means a licensed third party has to take the order and ship it. We designed a separate Shopify bottle shop for that partner to fulfill, then connected it to the main site so a guest moves from the story to checkout without noticing the handoff. Along the way we brought the site up to WCAG 2.1 AA, in the code rather than with an overlay.
Website accessibility and compliance services »
Spirits and beverage websites »
Recent web work
Website FAQ
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A typical custom Shopify build takes 3 to 6 months from kickoff to launch, across discovery, design, build, QA, and launch. Migrations with large catalogs, subscriptions, or several integrations can run longer. You get a timeline with dates for each phase before the project starts.
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Use Shopify if selling product online is your website's main job, especially with subscriptions, wholesale, or a large catalog. Use Squarespace for restaurants, bars, and hospitality sites your team wants to update themselves. Fresh Creative Studios builds on both, so the recommendation comes down to what your site needs to do.
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No one can guarantee rankings, but a careful migration protects the traffic you've built. We map every old URL to its new page with 301 redirects, carry over page titles and meta descriptions, and watch Google Search Console after launch so broken pages get fixed quickly.
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We build age gates and connect your checkout to your compliance provider. Shipping rules depend on your licenses and state law, so those decisions sit with your compliance partner and legal team. Our job is making sure the website carries out the rules they set.
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Yes. We train your team at launch to update menus, products, events, and pages, and we monitor the site for 4 weeks to fix anything that comes up. For bigger changes, ongoing updates, security, and reporting, a care plan keeps our Web Development Team on call.
Learn more here.
“Their strategic framework aligned our disparate processes and produced measurable gains within one quarter.”
- Recent Client
View La Monica Website »
One team for the site, the photos, and everything after
We run a full photo studio and test kitchen in East Nashville, so your product pages launch with photography shot for them, not pulled from last year's sell sheet. Branding, photo and video, and merch fulfillment all live under the same roof as the Web Development Team. Hire us for all of it or just the site. (The kitchen is a perk of working here either way.)
Links: Food and beverage photo and video production · Food and beverage branding · Merch and fulfillment
let’s get down to business!
We can’t wait to hear about your ideas!