LaMonica Fine Foods
Packaging Design
Photography
Shopify Website
Fresh Creative Studios refreshed the packaging, product photography, and Shopify website for LaMonica Fine Foods, a family-owned seafood company established in 1923. The work brought more than a century of history, wild-caught seafood, hand-shucked clams, and LaMonica’s own fishing fleet to the forefront of the brand.
What Lamonica Needed
LaMonica has been doing things differently for more than 100 years. The family-owned company operates its own fleet of boats, harvests wild-caught seafood, and still hand-shucks its clams.
But those points of difference were not coming through clearly in the packaging or website.
What started as a need for refreshed product photography grew into a broader opportunity to better tell the LaMonica story across packaging, messaging, photography, and digital.
Keeping that work under one roof also meant each piece could build on the one before it, creating a consistent brand experience from the can on the shelf to the product page online.
Packaging Design
Rather than creating something that felt disconnected from a century-old brand, Fresh Creative Studios looked to LaMonica’s own history for inspiration.
Rather than creating something that felt disconnected from a century-old brand, Fresh Creative Studios looked to LaMonica’s own history for inspiration.
Historic labels and vintage packaging helped inform a refreshed design system that felt more current while still unmistakably LaMonica.
The work went beyond the label design itself. Across 15 SKUs, the FCS team also updated the company story and product copy to put more emphasis on the details of what makes LaMonica different.
One of those differences is its hand-shucking process. While many large-scale operations use heat to open clam shells before processing, LaMonica hand-shucks its clams and cans them raw. The refreshed packaging gave us an opportunity to tell that story, along with LaMonica’s wild-caught seafood, its own fleet of boats, and generations of family ownership.
Product Photography
With the new packaging complete, we brought the products into the Fresh Creative Studios studio kitchen for a product photography shoot.
Clean, product-focused hero photography put the new labels front and center while creating a consistent image library for the website, e-commerce, marketing, and other brand materials.
It was also another benefit of keeping the process connected: the team designing the packaging was the same team planning how that packaging should ultimately be photographed and presented.
Shopify Website Design
The refreshed packaging and photography then became the foundation for LaMonica’s new Shopify website.
FCS carried the updated visual system into the digital experience while creating more room to tell the company’s history, explain its process, and showcase individual products.
The new site includes streamlined navigation, mobile-friendly layouts, expanded product information, refreshed imagery, e-commerce functionality, and SEO-focused content designed to help both longtime customers and new audiences discover the brand.
The Result
Across packaging design, product photography, brand copy, and a new Shopify website, LaMonica now has a more cohesive brand experience that better reflects the quality, history, and care that have been part of the company since 1923.
As Danielle Rauso, Sales Manager and fourth-generation member of the LaMonica family, shared:
“It has been so easy, fun and rewarding at the same time.
You guys have really transformed part of our company and definitely brought us into the 21st century!”
And yes, they’re still our new favorite family-owned canned clam company.
